Greetings to all those who were in Gimli!

Hello Everyone!
I am finally home after a long and wonderful couple of days in lovely Gimli. Ironic how when I left on Saturday afternoon, it was sunny and warm, but driving home after landing back in Victoria, I drove through a wild wind and snow storm!

I just wanted to say thank you to everyone who came to my workshop and lecture and hope that you were able to take away a bunch of ideas that you can mull over and eventually transform into something workable for your own businesses.

I, for one, want to especially thank MAFRI and the Farmers’ Market Association and everyone who so graciously welcomed and took care of me.

I will be posting more in the coming days but just wanted to let you know how much I appreciated your attention and questions. Please feel free to drop me a line anytime and I’ll be happy to help in any way I can.

Ciao for now and happy spring to you all!

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Photography in your booth display

Roast Chicken with Mustard and Duqqa crust

As you are gearing up for the 2012 market season, it’s time to start thinking about revamping your displays to include photography. This is an image I have front and centre on my sneeze shield and it brings more people into my stall than anything else I have done. I roasted the chicken with my mustard on it, covered it in Duqqa, took a number of photographs and then had them printed out and laminated. I included a recipe for this in my brochure and on my website.

Take time to do some simple cooking, photograph the food, and then print out the best shots and use them in your display. The critical part though, is to also hand out recipes with your products so people can actually make the dish. Keep things simple, clean, and most of all, easy to do. Make absolutely certain that if you’re going to give out a recipe, it’s something you’ve actually made yourself and not just copied off the internet. Every single thing on my website is something I’m capable of cooking, and something that I ate.

Good luck, and see you all in Gimli this Friday!

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Manitoba, Here I come!

I’m off as a speaker for this year’s Direct Farm Marketing Conference in beautiful Gimli Manitoba. I’ll be there from Thursday to Sunday and giving a three hour workshop on Friday and one hour lecture on Saturday. It’s going to be amazing! Can’t wait.
Anyone wanting more information about the event can visit their website at http://www.gov.mb.ca/agriculture/financial/agribus/dfm_current.html

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Bad Spicy Girl! Bad Bad!

Do as I say and not as I do? Alas, I’ve neglected this blog for a while due to a lot of life issues…life happens when you’re busy attempting to keep up to date with blogs? hmmm, guess that’s not exactly how things go is it?

 Over the summer I also did up to 5 markets a week and on the off days did production, continued my journey into getting back into shape, and taking time with people who know what it means to truly love. All in all, it’s been a wonderful time of growth and reassessment and it’s only just beginning.

Let’s see, I’d say the biggest news is that I ended up getting a new job. Me, the one who has written extensively in my book about how much I love the market life. It’s true, I do, but in the end, it was time to diversify my ability to generate income.
I’ve realized that running a market stall five days a week, doing production on the other days, and also trying to maintain a roster of retail outlets whose ordering has dropped considerably over the past year was eating my profits. I have found over the past few years that stores are more inclined now to only buy six of this, three of that, please deliver and do demos on the weekends, provide loads of free samples and oh, we’re not paying for sixty days…
So, I’m a bit jaded with the whole wholesale thing. I’ve realized that in order to really make any money in wholesale, you really need to have deep financial pockets. Given that the drain on my finances was certainly going to continue given my personal situation, I decided the safest option was to find employment, keep only the minimum number of retailers and then over this coming winter start working on setting up e-commerce. 

And this, in a nutshell, is what change is all about. Recognizing when one needs to make changes and why, and then moving forward to create the best life you can given your current circumstances.

Don’t get me wrong. Things are WAY better now that I’m not being weighed down by attitudes that were not congruent with my ethics. I’m now free to really explore what I need, want and deserve in this life.

What else? Well, right now I’m prepping for my very last Christmas Fair of the season, I finished writing three articles of BC Organic Grower Magazine and I’ll be getting ready for two speaking engagements in 2012.
I’ll be back to my “new” job as of next week and will finally have some time to breathe and spend time with those I love.

All in all, things are awesome, and as soon as this week’s shows are over, I’ll have more time to reflect on the shows, market life and will post some more relevant things for you all to mull over.

In the meantime, blessings to you all.

Dana

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Quick Update

Hi everyone.
Sorry for disappearing for a while. I’ve been swamped with five markets a week and barely time to floss and brush in between. I will be back online and doing some updates soon. In the meantime, hope you’re all well and enjoying the summer market season….take care…

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How to Deal with Vendors who Block your Stall

 Most markets only allow you to set up shop within the specified confines of your allotted stall. Markets I attend allow for a 10X10 space and you’re supposed to set up and remain within that space.

That being said, very often vendors set up tables on angles at the corners, letting them stick out into the market walkways. They set up sandwich boards in front or simply stack boxes up to five feet out in front of their stalls.

I have no problem with that if there is ample space between stalls 9like the picture above) if there is plenty of room around each stall to move around. However, this is rarely the case where I do markets.

We’re crammed together with no space between stalls and a street’s width alley down which all the customers must walk. If I am next to a busy produce vendor of street food cart, chances are there is usually a long line of customers that cross directly in front of my booth. When that happens, it makes it difficult for customers to even see my stall, much less have access to it. When neighbouring vendors put their wares out in front, it acts like a barrier to my booth. Just watch as people walking by are redirected away from your own booth and walk in a completely different trajectory than if they’d simply been able to cross over to your stall.

You think I jest? Hardly. It is up to you, the market manager and your neighbouring vendors to be aware of traffic flow and how each vendor’s display either enhances or detracts from it.

This recently happened to me and I watched as customer after customer angled away from my stall after being directed away from it by an angled table jutting out from a neighbouring stall.

Here’s what you have to do. Market managers, bless their hardworking hearts, often don’t say a word to the vendors doing this. Why? I have no idea but it’s their job. Still, I loathe “running to mummy” when I am adult enough to deal with issues that directly affect my market working environment.

So, here’s what to do. Ask the vendor politely to move their tables, signs, huge blow up ear of corn, or whatever happens to be blocking your stall. Just ask. they’ll likely growl at you or just silently pretend not to hear you, but they’ll usually move their stuff. If their customers are blocking the entire front of your stall, ask the customers to move outwards. Just say ” Hey folks, can you please move outwards so my customers can get into my stall? Thanks!” and then slowly walk towards the line and mimic gently pushing them back and away.. they’ll move.

Here’s another one. Sometimes a large group of customer/friends happen to meet up right in front of  your booth and end up chit chatting for 30 minutes…right in front of your booth. This is tricky because you don’t really want to tell them to get lost..but you  want them to get lost. So, how do you do this? Not so easy. If it’s really disruptive and no one can access your booth, again, you’re just going to have to ask them to move outwards a bit.

” Excuse me folks. Would it be ok if I asked you to move just a touch back so customers can come into my stall? I’m really sorry to interrupt your conversation. Thanks a lot.”

This is usually well received and the customers usually have no idea they’re basically standing in your “doorway”.

Think of it this way. If you and five friends bumped into each other at the entrance to a store in a mall somewhere, and proceeded to simply stand in the doorway blocking all the traffic, don’t you think the store manager would ask you to move? Same thing.

Here’s the thing. Many market vendors are selfish…lots are nice too, don’t get me wrong. It’s up to you to set your boundaries and act professionally at ALL times. Remember that you’re there to make money and if you’re not there to make money, then please be sure that you are respectful of other vendors who are.

If the vendor refuses to move or acknowledge your request, and perhaps if they’re super busy, you need to choose a better time to address this, like the next time they’re setting up or at the end of the day when they’re breaking down. If they stubbornly refuse to move their stuff, that’s when you’ll have to resort to talking to the manager or board. Let the vendor know this by saying something like, ” I realize you want to make a living and so do I, but you’re preventing  me from making my own living by not following the rules. If that’s of no interest to you then I guess we’ll have to let the manager deal with this issue.”

Decide how important this issue is or if you’re simply mad and being difficult. It’s easy to blame other people if your market business isn’t going the way you want. Take a bit of time to cool off, think about what you’re doing to contribute to the situation, if you’re being unreasonably grumpy or combative and more difficult, whether your products are really selling. I find that some of the most difficult to deal with vendors are also those whose products don’t sell well. They’re mad because you’re selling more than they do, so they blame you, sometimes in an unconscious way, for what really is their own issue. Be gentle and kind with yourself, but you may also have to reassess whether your products are really needed at the market…or not. That’s a topic to go into in another posting, I think.

Ok, that’s it…now, on a lighter note, we in North America are totally spoiled. We have so much space that the concept of someone actually being six inches too far over sends us into spasms of protest. To take a big pill here, and I need to do that often to remind myself of just how fortunate we are to live where we do…check out this video. you may want to reasses whether it’s really worth getting your knickers in a knot.

So, what do you all think of this? Do you have any market management issues that you’d like to discuss? I’d love to hear from you on issues that you’ve found hard to handle, and what you did about it, or any questions you may have.

http://www.youtube.com/watch?v=K3WF1ukNAH0

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How to Attract People to your Stall

You made your products, toiling for hours alone, not caring that you haven’t bathed in days, with only your cat to admonish you…

Oh wait, that’s me..

Ok, seriously now, lots of people want to know how to attract people into their stall so they can see how wonderful your products are and with the end goal being that they actually buy something.

So, how do you do it? Follow these tips and people will come see what you have. Whether or not you actually sell anything will depend on a whole other list of variables not the least of which is whether what you’re selling is needed or wanted, the price, and overall competition at your market and in town.

Still, there are loads of things to do to attract customes and it doesn’t matter whether you’re selling clothes or tomatoes, here are the main principles

1) Be there….body, mind and spirit. this is the number one thing you can do to attract people. Aim to stay in your booth all day with only brief trips to the bathroom..and time those trips if at all possible when it’s a slow time for your kind of product.

Prepare your mind for being at the market. Tell yourself when you arrive, that today is market day. this is my job, I’m there to sell, to promote, to share my wares with as many people as possible. Write down the reasons why you are at the market in bullet points on a small card and paste it into your cash box so you see it evertime you make a sale. This is positive reinforcement.

On a similar note, write yourself a small card to remind yourself to smile, greet people, offer samples…The corners of my mouth naturally go down when I’m not smiling. I also get a furrowed brow when I’m concentrating on stuff and if you didn’t know me, you’d think I was angry….I have to make a concerted effort to make my face look happy when I know that in its naturally relaxed state, my mouth curves down.  I also slouch. This isn’t easy, I tell you, but the point is that I have analyzed how I look to others and then remind myself to smile, to soften my facial features and to suck in my gut and stand up straight. It makes a huge difference!

Use attractive colours in your booth. Why do so many vendors use brown brown brown and more brown…with a bit of beige thrown in. Yes, it gives an “earthy” organic feel to a booth.. but it also looks like dirt..and dirt doesn’t stand out in a crown. Choose one yummy, bright colour and splash it all over your tent…on banners, tables cloths, signage. This attracts people! Too many sizes of signs, too many colours, too much pattern, and out of the corner of the eye, it’s just a non-descript jumble of stuff…easy to pass by.

Do you sell clothes? Then try grouping by colour. people are attracted to colour blocks, not a mish mush of colour combinations. Same goes for vegetables or jewellery.

Greet people when they walk by. Say, goodmorning! in a big, cheery voice. Get a sample of product ready and as soon as people glance your way, say, ” Come try my new jam!” or whatever it is you’re selling. Don’t wait for someone to come up to your booth, stand there for ages and then groan as you stand up from text messaging and sign saying, “Wanna sample?”

This requires that you actually stand in your stall and pay attention to people as they’re walking by. It takes attention to notice when people glance your way. I often hear people responding to my signs ” Oh! Pomegranate Mustard?” They exclaim to their companion. As SOON as I hear this, I get a mustard sample ready, and hand it out to them. Almost 100% of the time they come over and try it…there you go.

Ok, that’s it for now. Do any of you have any surefire ways of attracting customers. I’d love to hear some.

d

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Emergency Preparedness

Oh joy oh bliss, just what you needed on a sunny morning in April right?

Right.

As promised, I’m talking today about emergency preparedness, which basically means that you can take care of yourself when or if the ***bleep***  hits the fan.

In a nutshell, here’s what you need to think about.

1) Money and gas. Make sure your car is filled up at all times. In an emergency, earthquake or whatever else could happen, you’re likely not going to be able to get gas. power may be out, people may be panicking and the last thing you want to do is go anywhere near a commercial centre.  I am  NOT a big fan of the idea of going to a “gathering” place and those should, in my opinion, should be left to anyone who hasn’t taken proper steps to ensure their preparedness.

Money. Always makes sure you have cash on hand at all times. In this day and age of electronic credit transfers, the bank machines will be down and stores that do manage to stay open will only be able to process cash. period.

2) Update your first aid training and first aid kit. This is especially critical if you have staff and maintain a production facility. Make sure you have extra medication on hand at all times, and add an extra pair of glasses, sunscreen, hats, dust masks and eye protection.

3) fire extinguishers. keep them handy, maintain them, make sure everyone around knows how to use them. know where the gas shut off is and how to turn it off yourself. Make sure there is a wrench in your go-bag or stored near the shut off. That way, if you smell gas and there are fires around you, shut it off and then go help your neighbours. just because your home is safe now, doesn’t mean that a fire can’t spread! Whatever you do, do not light candles inside your office or home until you know for certain the gas is shut off, and it’s been aired out.

4) Make sure you have extra food and water on hand for at least two to three weeks, if not a month…for every single person in your office or home! With the earthquakes and tsunami, people were left stranded with no water, electricity or access to cash. I keep two 20 litre bottles in my garage along with another 18 litre jug in my home. I also have water collecting in buckets and am in the process of converting an old agave syrup barrel into a rain collector. Be sure you know the laws in your state or province. I read recently that there are states that have actually made collecting rainwater illegal… yup, you heard me. And here I thought the rain belonged to god and to all of us.  guess not eh?

In terms of food, make sure you have items on hand that can be eaten raw, cans of food, tinned nuts,lots of superfoods, chia seeds, chlorella, spirulina, rescure remedy for both you and your pets to help with stress and anxiety, sprouting seeds which  you can sprout in a few days and are packed with nutrients and protein. Make sure you have a secondary form of cooking, like a BBQ with a full tank of propane, or camping stove, or even a campfire.

5) make a go-bag for you and everyone in your office. make sure each person has a bag stashed in a safe place that can be accessed easily. Go-bags should have money, flashlight, extra clothes, warm socks, food, first aid kit, windup radio, knife, rope, whistle, water and copies of all your most important papers, like insurance, drivers licence, passport, emergency contacts. there are lots of resources available to help you decide what you think is best to have.

6) on a more mundane note, buy and use a shredder in your office. Just do it. you can compost some of the paper or all of it if you use paper that is eco-friendly and doesn’t have too many chemicals in it.

7) create a plan in an emergency. You want to know what you’re going to do and where you’re going to go in an emergency. Make sure someone out of your immediate area has your contact information and those of the people you love who do not live close. That way, you may be able to get information to your contact and then they can call out for you if you’re stuck. This happens all the time. Maybe you are not able to travel, but emergency crews do and can take a written message from you to another out of town location where your contact can then spread the word you’re ok. this has to be done in advance and is very simple to do.

8) Plant a vegetable garden. If everyone who had even a tiny patch or balcony all planted one little box of food, we’d all be better off in this world. In my neighbourhood alone, if ever single person put in just a 4×4 box and grew lettuces, a tomato plant, carrots, and beans, we’d all be able to feed ourselves, at least partially, and it would take the burden off emergency shelters.

9) Finally, keep a sense of perspective at all times. People scoff all the time at this kind of planning and try to make you feel like you’re some freak for being prepared. It’s not about you expecting it to happen or doom and gloom attitude. What it is is a sense of calm self-assuredness that you can take care of yourself, your family or employees.

Now, take a deep, cleansing breath, be thankful for being alive, right here, right now, and try to do at least one thing today to get better prepared. Go buy a jug of water and store is in the shed. Pick up a few extra cans of food when you pop out to buy groceries. Start now. I can bet that no one in Christchurch or Japan had any idea that the day the earthquakes hit would have changed their lives how it has.

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Procrastination

Are any of you like me in that when  you have too much time on your  hands, a big list of things you know you should do,  you end up wasting time because you don’t  know where to start?

It’s hard to get motivated to do all the back end, behind the scenes work prior to a busy market season. I know though, that once June comes and I’m doing up to five markets a week, I’ll look back at the slower month of April and whack myself in the forehead for all the things I should have done to set myself up for the busy times. So, here’s a list of everything I’m doing now, bit by bit, so that I don’t panic come summer. sounds silly, I know, but it’s gotta be done!

paperwork. more below.,  making new signage, getting supplies organizes, cleaning out my demo box, labelling stuff, making sure I’ve applied for all the christmas shows I’m wanting to do,  repainting and repairing all my table display stuff…yeah, I know I wrote about that in Dusting, but, well, i’m still working on it. Hard to do when it’s been raining for weeks on end.

Organizing my paperwork. I HATE doing paperwork, I’d rather have root canal surgery. Here’ s what happens. I have boxes with all my monthly receipts. those are fine and organized. Then I have another box with personal papers, and one more with business papers. During the year though, I’ll rifle through one box for something I need, never put it back, lay in on my desk only to simply pick it up later and stick it on top of one of the boxes to remind myself later to file it away.

Only, I never end up filing it away, and more files get piled on top over the course of a few months, they fall over, get intermingled and when I do file them eventually, there’s no guarantee that all the papers will be filed in the right folders anyway. So, say I want to find, you know, my health certificates because I’m applying for a Christmas Fair that needs copies? maybe I should look for them in a file named, ” Appliance manuals” and I might find them there..hmmm or not.

So, yes, this is a bit of a confession. My files are a mess. I made a list to go buy more file boxes at Staples and then realized that it would probably be a good idea to sort through everything before I end up spending money on something I likely don’t need.

So, that’s what I did yesterday. I went through everything, sorted, tossed, shredded and shook my head the whole time at my laziness.

What it ends up coming down to is experimenting with a system until it works for you, and then using that system so you don’t end up looking through eleven files just to find your food safe certifacte or wasting paper on copying yet another one…and then finding a pile of ten of them later on, under a box.

So, there you have it. I now feel good, and really, aren’t we all about pleasure anyways? I want to know exactly where all my papers are, and this brings up a very important concept.

Emergency Preparedness….next posting!

Happy day to you all!

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Photos in your stall

I always suggest using photos in your stall to help customers envision your products in their own homes. Whether you make fake fur pillow covers, grow heirloom tomatoes, make garden art or sell bedding plants, taking photos of your items in actual use will give customers ideas.

Here’s the trick: Pay attention to customers’ questions. If you’re getting the same questions over and over again, this is a good indication that either your signage is not good enough, you need more information, or your products are really obscure. I should know. I sell a product called Duqqa…if I’d simply called it, An exotic rub of nuts and spices, it would have made my life a lot easier.

What do I have to do to help customers figure out what it is and how to use it?

I cook up recipes using my products, take some nice photos of the finished dishes, then have them printed out on nice quality paper, laminate them, post them on my website at www.hotchickspicecompany.com, created a recipe flyer and, I display them in my stall. 

Baked Brie with Traditional Duqqa

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